MeraEvents

MeraEvents, founded in 2009 and headquartered in Hyderabad, is India’s first and most comprehensive end-to-end event technology platform. The company was established to solve the fragmented and manual workflows that plagued the Indian event industry — including discovery, registration, ticketing, promotions, and attendee management. Over the years, it has grown into a trusted platform for event organizers across categories and geographies, offering a robust mix of tech solutions for public, private, and corporate events.

Before the COVID-19 pandemic, MeraEvents was powering over 3 million ticket transactions annually, facilitating more than 200,000 events, and managing a monthly ticketing GMV (gross merchandise value) of over ₹10 crore. It served organizers across 250+ cities in India, and had partnerships with major corporate clients, industry conferences, entertainment brands, training providers, and government agencies.

Market Position & Need:

India’s event industry — which spans from weddings and religious gatherings to tech conferences, marathons, and music festivals — was long underserved by organized technology. MeraEvents identified early the need for digitization, online ticketing, and centralized attendee management. While ticketing platforms like BookMyShow were focused on cinema and entertainment, MeraEvents built a B2B and B2C platform tailored to the needs of professional event organizers.

From day one, it operated with the intent to simplify the entire event lifecycle:
• Before the Event: Listing, custom event pages, registrations, ticket types, early bird discounts
• During the Event: QR-based check-in, badge printing, mobile scanner apps
• After the Event: Data analytics, attendee reports, CRM integration

Core Technology Offerings:

MeraEvents combines web and mobile platforms, payment gateways, CRM tools, and on-ground hardware to offer a 360° experience for event stakeholders. Its key modules include:
• Event Publishing System: Easy-to-use dashboard for event creation, categorization, and localization
• Online Registration & Ticketing Engine: Customizable registration forms, multiple ticket tiers, coupon code integration
• Payment Management: Inbuilt integration with Indian and international gateways for instant payouts
• Promotion Tools: SEO-friendly pages, email/SMS blasts, referral campaigns
• On-Ground Management: QR code-based attendee verification, mobile check-in apps, analytics dashboard
• Corporate Portals: White-labeled and custom portals for large enterprises or recurring events

The platform caters to events ranging from small workshops with 30 attendees to massive public events with 50,000+ participants.

Business Model:

MeraEvents monetizes through a mix of:
• Commission on Ticket Sales: 3%–7% depending on volume and category
• Subscription SaaS Plans: For advanced features, branding, and CRM integration
• Enterprise Licensing & On-Ground Support: For complex, large-scale events
• Marketplace Listings: Vendors can promote their services (event managers, sound & light, logistics, etc.)

COVID-19 Impact & Revival:

Like the global event industry, MeraEvents was impacted during the pandemic. Operations paused as physical events came to a halt. However, the platform used this time to rethink, redesign, and rebuild its infrastructure and user experience.

In 2024–2025, MeraEvents has begun its relaunch phase, backed by a fresh tech stack, a modern UI/UX design approach, and tighter integration with Planica, its new AI-powered event planning and collaboration SaaS. The new platform is being positioned for:
• Large-scale events: Conferences, trade shows, expos, marathons
• Collaborative event execution: Tools for vendors, managers, and sponsors
• International expansion: Pilots planned in Singapore and Malaysia
• AI-driven automation: From task reminders to budgeting and sponsor tracking

Vision Ahead:

MeraEvents aims to become the default event infrastructure layer for South Asia, offering a plug-and-play platform for organizing, managing, scaling, and analyzing events. Its future direction includes:
• Creating an integrated event marketplace
• Offering vertical-specific solutions (e.g., for education, fitness, business networking)
• Partnering with tourism departments, exhibition centers, and smart cities
• Expanding its mobile-first experience for remote and on-the-go organizers

Why MeraEvents Still Matters Today:

Despite a temporary pause, MeraEvents has the brand equity, domain knowledge, and technical foundation that few players in India’s event tech space possess. Its deep integrations, ability to manage both digital and on-ground workflows, and legacy of trust from organizers gives it a strong springboard for renewed growth.

With the rise of hybrid events, local discovery, and automation, the time is ripe for MeraEvents 2.0 — a more intelligent, more integrated, and more powerful ecosystem for events.